B.B.A.

Programme Highlights

EMPLOYABILITY & CAREER PATH WAYS :

  • Go on to be a Professional - MBA, MCA, MCM, MMM, M. Phil, Ph.D etc.
  • Take up careers in Manufacturing firms as Operations Managers, Logistics Managers, Procurement Specialists, Inventory Control Specialists, Project Planners, Production Supervisors, Quality Control Auditors etc.
  • Work with Sales and Marketing department of companies as Sales Executives, Management Trainees, Assistant Sales Managers, Assistant Brand Manager etc.
  • Explore Careers in the vibrant and growing Banking, Financial Services, Insurance (BFSI) Sector – PSU and Private Sector Banks, Capital Markets, Insurance Companies, NBFCs, etc. as Financial Analysts, Credit Managers/ Loan Officers, Customer Service Managers, Insurance Agents/ Brokers, Investor Relationship Managers, Reports Analysts etc.
  • Work with Human Resource Department of companies as Human Resource Administrators, Industry Relations Specialists,Job Analysts, Recruiters, Training Specialists etc.
  • Pursue Careers in Academics and Research, Government and Semi-Government Undertakings & management of non-for-profit businesses.
  • Start your own business.

IN NUMBERS

Foundation Courses - 12
Ability Enhancement Courses - 6
Skill Enhancement Courses - 4
Generic Core Courses - 14
Audit Courses - 12
General Interest Courses - 6

QUICK FACTS

  • 3 Years – 6 Semesters – Full Time
  • Choice Based Credit System (CBCS)
  • Outcome Based Education (OBE)
  • 10 Point Credit and Grading system
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PROGRAMME DIFFERENTIATORS

  • Education that prepares you for life.
  • Enriched programme structure with a fine blend of core, elective, audit and foundation courses designed to provide indepth knowledge and requisite skills.
  • Experiential and blended learning that enhances effectiveness of classical teaching – learning methods.
  • Expertise – led by in house faculty and augmented by visiting, guest and adjunct faculty as well as accomplished advisory board members.
  • Employability focus integrated through the curriculum, right from the first semester.
  • Enabling environment for nurturing Innovation and Entrepreneurship.
  • Ecosystem that enables holistic development of learners through focused curricular, research co-curricular, extra-curricular, industry connect & professional development and extension and CSR initiatives.

ADMISSIONS PROCESS

CURRICULUM

Bloom into a leader - manager - Entreprenuer

BBA is a three year undergraduate degree programme in Business Administration designed to provide students with essential knowledge in the fields of Marketing, Finance, Operations, Human Resource and other functional business areas. It prepares students to enter the corporate world by equipping them with the necessary decision making and managerial abilities.

The programme is designed to give a broad knowledge of the functional aspects of a company and their interconnection through general business and advance courses while also allowing for specialization in a particular domain area. The students become aware about the business environment and learn the modern tools and techniques of business management through classroom training and practical experience in the form of case studies, presentations, internships, industrial visits and interaction with experts from the industry.

PEO1 : Graduates will be capable of making a positive contribution to business, trade and industry in the national and global context

PEO2 : Graduates will be able to apply frameworks and tools to arrive at informed decisions in profession and practice, striking a balance between business and social dimensions.

PEO3 : Graduates will have a solid foundation to pursue professional careers and take up higher learning courses such as MBA, MCA, MCM, MMM, M. Phil, Ph.D as well as research.

PEO4 : Graduates with a flair of self-employment will be able to initiate and build upon entrepreneurial ventures or demonstrate intraprenuership for their employer organizations.

PEO5 : Graduate will recognize the need for adapting to change and have the aptitude and ability to engage in independent and life – long learning in the broadest context of socio-economic, technological and global change.

At the end of the programme the learner will be able to

PO1: Develop the knowledge, skill and attitude to creatively and systematically apply the principles and practices of management, accountancy, finance, business law, statistics, HR, operations and IT to management problems and work effectively in modern day business and non-business organizations.

PO2: Develop fundamental in-depth knowledge and understanding of the principles, concepts, values, substantive rules and development of the core areas of business such as finance, accounting, marketing, HR, operations along with the tools such as Tally, MS Excel, MS Office, etc.

PO3: Demonstrate the critical thinking mindset and the ability to identify and formulate research problems, research literature, design tools, analyse and interpret data, and synthesize the information to provide valid conclusions and contextual approaches across a variety of subject matter.

PO4: Exhibit self-confidence and awareness of general issues prevailing in the society and communicate effectively with the accounting, commerce, management, business, professional fraternity and with society at large through digital and non-digital mediums and using a variety of modes such as effective reports & documentation, effective presentations, and give and receive clear instructions.

PO5: Function effectively as an individual, and as a member or leader in teams, and in multidisciplinary settings by demonstrating life skills , coping skills and human values.

SEM-I

Course CodeCourse TypeCourse NameCredit ValueMarks
101 FOUC Soft Skills - I 0.5 25
102 FOUC MS Word 0.5 25
103 AECC English 2 50
104 GC Management Fundamentals 6 100
105 GC Statistics for Business decisions 6 100
106 GE Generic Elective - I 6 100
107 AUDC Analysis of movies from different countries 0 0
108 AUDC Perspectives on Indian Constitution 0 0
109 GICE Any one Course form the List approved by the BoS 0 0

SEM-II

Course CodeCourse TypeCourse NameCredit ValueMarks
201 FOUC Soft Skills - II 0.5 25
202 FOUC MS Power Point 0.5 25
203 AECC EVS / MIL 2 50
204 GC Micro Economics 6 100
205 GC Business Accounting 6 100
206 GE Generic Elective - II 6 100
207 AUDC Reading the Classics - Book Review 0 0
208 AUDC Current Affairs Seminar 0 0
209 GICE Any one Course form the List approved by the BoS 0 0

SEM-III

Course CodeCourse TypeCourse NameCredit ValueMarks
301 FOUC Magic language of numbers 0.5 25
302 FOUC MS Excel 0.5 25
303 AECC Research Methods 2 50
304 GC Macro Economics 6 100
305 GC Principles of Marketing 6 100
306 GC Management Accounting 6 100
307 GE Generic Elective-III 6 100
308 SEC Business Communication 2 50
309 AUDC Ethical & Moral Debates in Indian Society 0 0
310 AUDC Politics & Governance 0 0
311 GICE Any one Course form the List approved by the BoS 0 0

SEM-IV

Course CodeCourse TypeCourse NameCredit ValueMarks
401 FOUC Creative Writing 0.5 25
402 FOUC Google Ecosystem 0.5 25
403 AECC E Commerce 2 50
404 GC Organization Behaviour 6 100
405 GC Quantitative Techniques for Management 6 100
406 GC Financial Management 6 100
407 GE Generic Elective-IV 6 100
408 SEC Selling & Negotiation Skills 2 50
409 AUDC Leadership in Society 0 0
410 AUDC Corporations, NGOs & Civil societies 0 0
411 GICE Any one Course form the List approved by the BoS 0 0

SEM-V

Course CodeCourse TypeCourse NameCredit ValueMarks
501 FOUC Technical Writing 0.5 25
502 FOUC EMail & Social Media Ettiquettes 0.5 25
503 AECC Financial Reporting & Analysis 2 50
504 GC HRM 6 100
505 GC Services Management 6 100
506 DSE Discipline Specific Elective - I 6 100
507 DSE Discipline Specific Elective - II 6 100
508 SEC Spreadsheet Applications 2 50
509 AUDC DesignThinking 0 0
510 AUDC Critical Ideas of 20th Century 0 0
511 GICE Any one Course form the List approved by the BoS 0 0

SEM-VI

Course CodeCourse TypeCourse NameCredit ValueMarks
601 FOUC Interview Techniques 0.5 25
602 FOUC Technology Clinic 0.5 25
603 AECC Entreprenuership & B Plan 2 50
604 GC Business Policy & Strategy 6 100
605 GC Legal Aspects of Business 6 100
606 DSE Discipline Specific Elective - III 6 100
607 DSE Discipline Specific Elective - IV 6 100
608 SEC Project 2 50
609 AUDC Event Management 0 0
610 AUDC Emerging Trends Seminar 0 0
611 GICE Any one Course form the List approved by the BoS 0 0

Generic Electives

Course CodeGE TrackCourse NameCredit ValueMarks
106-A GE Track-I Project Management  6 100
206-A GE Track-I Operations Management  6 100
307-A GE Track-I Supply Chain Management  6 100
407-A GE Track-I Information Systems for Management  6 100
106-B GE Track-II Socio Political Environment in India  6 100
206-B GE Track-II Global Environment of Business  6 100
307-B GE Track-II Business Ethics  6 100
407-B GE Track-II Business Simulation  6 100
106-C GE Track-III Foreign Language- I 6 100
206-C GE Track-III Foreign Language- II 6 100
307-C GE Track-III Foreign Language- III 6 100
407-C GE Track-III Foreign Language- IV 6 100

Discipline Specific Electives

Course CodeGE TrackCourse NameCredit ValueMarks
506-A DSE Track-I Consumer Behaviour  6 100
507-A DSE Track-I Sales & Distribution Management  6 100
606-A DSE Track-I Customer Relationship Management  6 100
607-A DSE Track-I Advertising & Brand Management  6 100
506-B DSE Track-II Financial Markets & Institutions  6 100
507-B DSE Track-II Banking Operations  6 100
606-B DSE Track-II Investment Analysis & Portfolio Management  6 100
607-B DSE Track-II Financial Planning &Wealth Management  6 100
506-C DSE Track-III Market Analysis & Value Creation  6 100
507-C DSE Track-III Total Quality Management  6 100
606-C DSE Track-III Negotiation & Conflict Resolution  6 100
607-C DSE Track-III Compliances & Governance Aspects of Business  6 100
506-D DSE Track-IV Training & Development  6 100
507-D DSE Track-IV Performance Management Systems  6 100
606-D DSE Track-IV Compensation & Benefits Management  6 100
607-D DSE Track-IV Employee Relations  6 100
506-E DSE Track-V Global Business Environment  6 100
507-E DSE Track-V International Marketing  6 100
606-E DSE Track-V International Joint Ventures, Mergers & Acquisitions  6 100
607-E DSE Track-V International Accounting & Reporting System  6 100
506-F DSE Tracks-VI Descriptive Analytics  6 100
507-F DSE Tracks-VI Direct & Digital Marketing  6 100
606-F DSE Tracks-VI Predictive Analytics  6 100
607-F DSE Tracks-VI Analytics Project  6 100

General Interest Courses

  1. General Interest Courses are audit courses.
  2. These are compulsory courses and do not carry any grades / marks.
  3. Learners shall be evaluated as “Satisfactory” (S) or “Non-Satisfactory” (NS).
  4. Learners shall complete one General Interest Course per semester.
  5. The guidelines for General Interest Courses shall be announced by the Board of Studies before the commencement of each semester.
  6. For further details Learners should contact the Programme Coordinator.

Foreign Language Courses

  1. Learners shall choose any ONE foreign language as their Generic Elective Course.
  2. Learners shall continue with the same foreign language throughout the duration of the programme.
  3. Generally the following foreign languages shall be offered, subject to stipulated minimum number of enrollments per language.
  4. List of Foreign Languages: German Spanish French Chinese Japanese

GA1: Sound Knowledge of the discipline
GA2: Independent and Critical thinking
GA3: Effective and confident communicators
GA4: Investigative, Resourceful, and Responsible
GA5: Ethically and Socially aware.
GA6: Entreprenuership & Intraprenuership
GA7: Life Skills

The method of instruction (pedagogy or teaching-learning processes) shall be determined by the requirements of a course, the learning objectives, learning outcomes & the learner’s context. However, the following methods of instruction shall be commonly used: Case Method, Class Discussions, Field Work, Group Exercises, Lecture Sessions, MOOCs, Projects, Role-plays, Self-Learning Materials (SLMs), Self-study, Seminars, Simulations, Study Tours, Training Programmes, Workshops.

During the elective courses students are encouraged to take up live projects in an industry to align their theoretical knowledge and its application. For example, CSR project can be opted in lieu of a GE course or a project/ dissertation can be opted in lieu of a DSE course. Also project work is added as a separate subject in SECE course. Industry based live projects allow students to gain valuable work experience while they’re still studying in college. They pave way for self-empowerment through skill building and hands-on-training.

  • 158 credits to be earned
  • All Audit Courses and General Interest Courses to be completed with ‘S’ (Satisfactory) grade
  • Minimum CGPA 4.0

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