B.A. (Hons) Graphic Design & Multimedia

Programme Highlights

EMPLOYABILITY & CAREER PATH WAYS :

  • Career opportunities as 3D modelers, Animators, Virtual Reality Specialists, Special Effects Producers, Visualizer in Advertising Agency ,Graphic Designer in Advertising Agency ,UI UX Designer-leaning Artist, Instructional designers, Ad Film Directors, Web Designer
  • Pursue careers in academics.
  • Entrepreneurship

IN NUMBERS

Foundation Courses -12
Generic Core Courses -14
Generic Elective Courses -4
Specialization Core Courses -4
Specialization Elective Courses -4
Audit Courses -12

QUICK FACTS

  • 3 Year (6 Semesters) – Full Time
  • Outcome Based Education (OBE)
  • Choice Based Credit System (CBCS)
  • Credit and grading system
ACADEMIC RESOURCES Image

PROGRAMME DIFFERENTIATORS

  • Education that prepares you for life.
  • Enriched programme structure with a fine blend of core, elective, audit and foundation courses designed to provide in-depth knowledge and requisite skills.
  • Experiential and blended learning that enhances effectiveness of classical teaching – learning methods.
  • Expertise – led by in house faculty and augmented by visiting, guest and adjunct faculty as well as accomplished advisory board members.
  • Employability focus integrated through the curriculum, right from the first semester.
  • Enabling environment for nurturing Innovation and Entrepreneurship
  • Ecosystem that enables holistic development of learners through focused curricular, research co-curricular, extra-curricular, industry connect & professional development and extension and CSR initiatives.

ADMISSIONS PROCESS

“There are three responses to a piece of design – yes, no, and WOW!” - Faculty / Quote by educationist

CURRICULUM

Creative without strategy is called 'Art'. Creative with strategy is called 'Design

It’s noted that due to the technical field of graphic design, professionals in this industry would require continual training to stay up-to-date on new trends in design software. Some employers may provide training on new software programs or technology, but many graphic designers may have to enroll independently in continued education training courses or certification programs. Additionally, students seeking career advancement or postsecondary teaching pursuits may choose to continue their education through a Master of Graphic Design program.

Bachelor's degree programs in graphic design include coursework in computer graphics, typography, drawing, and more in order to prepare students fro a career in this field. Many graphic designers need to participate in continual training to stay up to date with current software.

PEO1: Prepare graduates for careers in, but not limited to Graphic Designer in Advertising Agency -, government, job, it industry.

PEO2: Familiarize students with computational techniques and software typically used in the statistical arena.

PEO3: Provide a good grounding in the best practice of collating and disseminating information.

PEO4: Prepare students to undertake further study at doctoral level.

PEO5: Teach students to construct practical statistical models for several processes in the real-world.

At the end of the programme the learner will be able to

PO1: Integrate knowledge, skill and attitude that will sustain an environment of learning and creativity.

PO2: Develop an understanding of various tools, techniques and software.

PO3: Apply critical and contextual approaches across wide variety of subject matter.

PO4: Develop logical thinking to comprehend key facts leading to formulation of the solution process.

PO5: Develop self-confidence and awareness of general issues prevailing in the society.

SEM-I

Course CodeCourse TypeCourse NameCredit ValueMarks
101 FOUC Soft Skills - I 0.5 25
102 FOUC MS Word 0.5 25
103 AECC EVS 2 50
104 CC Fundamental of Drawing - I 6 100
105 CC Graphic Design - I 6 100
106 GE Generic Elective - I 6 100
107 AUDC Analysis of Animated movies 0 0
108 AUDC Perspectives on Indian Constitution 0 0
109 GICE Any one Course form the List approved by the BoS 0 0

SEM-II

Course CodeCourse TypeCourse NameCredit ValueMarks
201 FOUC Soft Skills - II 0.5 25
202 FOUC MS Power Point 0.5 25
203 AECC Drawing & Sketching 2 50
204 CC Human Anatomy 6 100
205 CC Graphic Design - II 6 100
206 GE Generic Elective - II 6 100
207 AUDC Reading the Classics - Book Review 0 0
208 AUDC social advertisement & India 0 0
209 GICE Any one Course form the List approved by the BoS 0 0

SEM-III

Course CodeCourse TypeCourse NameCredit ValueMarks
301 FOUC Creative visualization 0.5 25
302 FOUC MS Excel 0.5 25
303 AECC Life Drawing 2 50
304 CC Basic Photography 6 100
305 CC Graphic Design -III 6 100
306 CC Illustration - I 6 100
307 GE Generic Elective-III 6 100
308 SEC Calligraphy 2 50
309 AUDC Ethical & Moral Debates in Indian Advertisement 0 0
310 AUDC Gaming industry & Kids 0 0
311 GICE Any one Course form the List approved by the BoS 0 0

SEM-IV

Course CodeCourse TypeCourse NameCredit ValueMarks
401 FOUC Creative writing 0.5 25
402 FOUC Google Ecosystem 0.5 25
403 AECC Storyboard- I 2 50
404 CC Photography - I 6 100
405 CC Graphic Design - IV 6 100
406 CC Illustration - II 6 100
407 GE Generic Elective-IV 6 100
408 SEC Typography 2 50
409 AUDC Leadership in Society 0 0
410 AUDC Corporations, NGOs & Civil societies 0 0
411 GICE Any one Course form the List approved by the BoS 0 0

SEM-V

Course CodeCourse TypeCourse NameCredit ValueMarks
501 FOUC Creative concepts & design 0.5 25
502 FOUC EMail & Social Media Ettiquettes 0.5 25
503 AECC Visual Communication - I 2 50
504 CC Photography - II 6 100
505 CC Sound Editing 6 100
506 DSE Discipline Specific Elective - I 6 100
507 DSE Discipline Specific Elective - II 6 100
508 SEC Script Design 2 50
509 AUDC DesignThinking 0 0
510 AUDC Critical Ideas of 20th Century 0 0
511 GICE Any one Course form the List approved by the BoS 0 0

SEM-VI

Course CodeCourse TypeCourse NameCredit ValueMarks
601 FOUC Interview Techniques 0.5 25
602 FOUC Technology Clinic 0.5 25
603 AECC Visual Communication - II 2 50
604 CC Photography - III 6 100
605 CC Video Editing 6 100
606 DSE Discipline Specific Elective - III 6 100
607 DSE Discipline Specific Elective - IV 6 100
608 SEC Project Management  2 50
609 AUDC Event Management 0 0
610 AUDC Mobile Application & Society 0 0
611 GICE Any one Course form the List approved by the BoS 0 0

Generic Electives

Course CodeGE TrackCourse NameCredit ValueMarks
106-A GE Track-I Fundamental of Advertising 6 100
206-A GE Track-I Advertising Design 6 100
307-A GE Track-I Indoor Advertising Media 6 100
407-A GE Track-I Outdoor Advertising Media 6 100
106-B GE Track-II Fundamentals of  Web Design 6 100
206-B GE Track-II Web Design- I 6 100
307-B GE Track-II Web Design- II 6 100
407-B GE Track-II Advance Web Design- III 6 100
106-C GE Track-III 2D Animation 6 100
206-C GE Track-III 3D Animation 6 100
307-C GE Track-III Modeling & Animation  6 100
407-C GE Track-III Advance Modeling & Animation 6 100
106-D GE Track-IV Perspective 6 100
206-D GE Track-IV Material Study 6 100
307-D GE Track-IV Model Making- I 6 100
407-D GE Track-IV Model Making- II 6 100

Discipline Specific Electives

Course CodeGE TrackCourse NameCredit ValueMarks
506-A DSE Track-I Branding 6 100
507-A DSE Track-I Campaign Design- Product 6 100
606-A DSE Track-I Campaign Design- Service 6 100
607-A DSE Track-I New Media 6 100
506-B DSE Track-II Modeling & Lighting 6 100
507-B DSE Track-II Modeling & Texturing  6 100
606-B DSE Track-II Modeling & Display Designing 6 100
607-B DSE Track-II Modeling & Animation 6 100
506-C DSE Track-III Window Display 6 100
507-C DSE Track-III Counter Display 6 100
606-C DSE Track-III Retail Design- I  6 100
607-C DSE Track-III Retail Design-II 6 100
506-D DSE Track-IV User interface design 6 100
507-D DSE Track-IV e-learning Animation 6 100
606-D DSE Track-IV User Experience design 6 100
607-D DSE Track-IV Mobile Application 6 100

General Interest Courses

GIC Courses
Blog Writing Contemporary Sports Folk art: Theatre, Dance, Music Exploring India though Biodiversity
T-shirt Painting Contemporary Fiction Graphology Exploring India though Heritage
Pottery Making Clay Work Vedic Math’s Exploring India though Advertisements
Debate & Elocution   Floral Art Exploring India though Cuisine

GA1 : Deep knowledge of Graphics Design & Multimedia Animation

GA2 : Sketching, Character Designing, Software Proficiency and Presentational skills

GA3 : Research Skills

GA4 : Independent, Logical and Critical thinking

GA5 : Effective and Confident Communication

GA6 : Ethical and Social Awareness

GA7 : Entrepreneurship & Entrepreneurship

GA8 : Life Skills

The method of instruction (pedagogy or teaching-learning processes) shall be determined by the requirements of a course, the learning objectives, learning outcomes & the learner’s context. However, the following methods of instruction shall be commonly used: Lecture Sessions, Practical, Simulations, Field Work, Group Exercises, Massive Open Online Courses, Projects, Self-Learning Materials (SLMs), Self-study, Seminars, Study Tours, Training Programmes, Workshops.

During semester II, students are encouraged to opt for dissertation in lieu of a generic elective course. During semester III and IV, as a part of generic core courses, students are required to take up live projects in an industry to align their theoretical knowledge and its application. Industry based live projects allow students to gain valuable work experience while they’re still studying in college. They pave way for self-empowerment through skill building and hands-on-training.

1. 132 credits to be earned
2. All Audit Courses to be completed with ‘S’ (Satisfactory) grade
3. Minimum CGPA 4.0

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