B.A. (Journalism & Mass Communication)

Programme Highlights

EMPLOYABILITY & CAREER PATH WAYS :

  • News Reporters
  • News Editors
  • Broadcast Journalists
  • TV Anchors, News Readers
  • Corporate Communications Managers
  • Scriptwriters, Screenplay writers
  • Public Relations Managers, Advertising copywriters, Client Service Managers
  • Content writers, Instructional designers, Ad Film Directors
  • TV Anchors, TV Director, TV Editors, TV Scriptwriters, Art Directors
  • Event Managers, Event Planners, Web Content writers, Technical Writers

IN NUMBERS

Foundation Courses - 12
Generic Core Courses - 14
Generic Elective Courses - 4
Specialization Core Courses - 6
Specialization Elective Courses - 4
Projects - 4
GIC (E) - 6
Audit Courses -12

QUICK FACTS

  • 3 Years – 6 Semesters – Full Time
  • Choice Based Credit System (CBCS)
  • Outcome Based Education (OBE) \
  • 10 Point Credit and Grading system
ACADEMIC RESOURCES Image

PROGRAMME DIFFERENTIATORS

  • Education that prepares you for life.
  • Enriched programme structure with a fine blend of core, elective, audit and foundation courses designed to provide in-depth knowledge and requisite skills. Experiential and blended learning that enhances effectiveness of classical teaching – learning methods.
  • Expertise – led by in house faculty and augmented by visiting, guest and adjunct faculty as well as accomplished advisory board members.
  • Employability focus integrated through the curriculum, right from the first semester.
  • Enabling environment for nurturing Innovation and Entrepreneurship
  • Ecosystem that enables holistic development of learners through focused curricular, research co-curricular, extra-curricular, industry connect & professional development and extension and CSR initiatives.

ADMISSIONS PROCESS

CURRICULUM

Write it, then get it right

This course empower student to create their career in the field of news, media and entertainment. BAJMC is only course which encompasses the world of advertising, TV production and New Media. The ever growing verticals of creative & service industry are offering millions of opportunities for the students of Mass Communication. This BA JMC is the perfect suit for the students who are ready to grab the prosperous opportunities of media world. Students who got out going nature with creative bent. This programme empower you to get the opportunity in most prosperous industry

PEO1: Prepare graduates for careers in, but not limited to - the News Paper, TV, Advertising, Public Relation, New Media, Radio and various media industries.

PEO2: Familiarize students with E-learning, Celebrity Management, Video Editing and Film Direction.

PEO3: Provide a good grounding in the best practice of Journalism and Mass Communication.

PEO4: Prepare students to undertake further study at doctoral level.

PEO5: Teach students to explore various media as tool for advertising, journalism, television, radio, new media, public relation in the real-world.

At the end of the programme the learner will be able to :

PO1 : Integrate knowledge, skill and attitude that will sustain an environment of learning and creativity.

PO2 : Develop an understanding of various media tools, techniques and software.

PO3 : Apply critical and contextual solutions on variety of subject matter.

PO4 : Develop logical and creative thinking for the solutions for business, journalism, advertising and promotion and E-learning.

PO5 : Develop self-confidence and awareness of general issues prevailing in the society.

SEM-I

Course CodeCourse TypeCourse NameCredit ValueMarks
101 FOUC Soft Skills - I 0.5 25
102 FOUC MS Word 0.5 25
103 AECC EVS 2 50
104 GC Introduction to Communication 6 100
105 GC Indian History of Mass Media  6 100
106 GE Generic Elective - I 6 100
107 AUDC Analysis of movies from different countries 0 0
108 AUDC Perspectives on Indian Constitution 0 0
109 GICE Any one Course form the List approved by the BoS 0 0

SEM-II

Course CodeCourse TypeCourse NameCredit ValueMarks
201 FOUC Soft Skills - II 0.5 25
202 FOUC MS Power Point 0.5 25
203 AECC English 2 50
204 CC Theory of Communication  6 100
205 CC Photography  6 100
206 GE Generic Elective - II 6 100
207 AUDC Reading the Classics - Book Review 0 0
208 AUDC Current Affairs Seminar 0 0
209 GICE Any one Course form the List approved by the BoS 0 0

SEM-III

Course CodeCourse TypeCourse NameCredit ValueMarks
301 FOUC Magic language of numbers 0.5 25
302 FOUC MS Excel 0.5 25
303 AECC Research Methodology  2 50
304 GC Reporting and Editing  6 100
305 GC Film Appreciation  6 100
306 GC Public Relations  6 100
307 GE Generic Elective-III 6 100
308 SEC Radio Production  2 50
309 AUDC Ethical & Moral Debates in Indian Society 0 0
310 AUDC Politics & Governance 0 0
311 GICE Any one Course form the List approved by the BoS 0 0

SEM-IV

Course CodeCourse TypeCourse NameCredit ValueMarks
401 FOUC Basics of Data Interpritation  0.5 25
402 FOUC Google Ecosystem 0.5 25
403 AECC Global Media and Politics  2 50
404 GC Broadcast Journalism  6 100
405 GC Voice Modulation  6 100
406 GC Media Ethics and Press Laws  6 100
407 GE Generic Elective-IV 6 100
408 SEC Documentary Film Production  2 50
409 AUDC Leadership in Society 0 0
410 AUDC Corporations, NGOs & Civil societies 0 0
411 GICE Any one Course form the List approved by the BoS 0 0

SEM-V

Course CodeCourse TypeCourse NameCredit ValueMarks
501 FOUC Technical Writing 0.5 25
502 FOUC EMail & Social Media Ettiquettes 0.5 25
503 AECC Globalization and Communications  2 50
504 GC Media Organization and Management  6 100
505 GC Sound Editing  6 100
506 DSE Discipline Specific Elective - I 6 100
507 DSE Discipline Specific Elective - II 6 100
508 SEC Video Editing  2 50
509 AUDC DesignThinking 0 0
510 AUDC Critical Ideas of 20th Century 0 0
511 GICE Any one Course form the List approved by the BoS 0 0

SEM-VI

Course CodeCourse TypeCourse NameCredit ValueMarks
601 FOUC Interview Techniques 0.5 25
602 FOUC Technology Clinic 0.5 25
603 AECC Entrepreneurship  2 50
604 CC Cyber Journalism  6 100
605 CC Development Communication  6 100
606 DSE Discipline Specific Elective - III 6 100
607 DSE Discipline Specific Elective - IV 6 100
608 SEC 2D Animation  2 50
609 AUDC Event Management 0 0
610 AUDC Emerging Trends Seminar 0 0
611 GICE Any one Course form the List approved by the BoS 0 0

Generic Electives

Course CodeGE TrackCourse NameCredit ValueMarks
106-A GE Track-I History of Indian Advertising  6 100
206-A GE Track-I Copywriting  6 100
307-A GE Track-I Modern Advertising  6 100
407-A GE Track-I Hyper Media Advertising  6 100
106-B GE Track-II Indian Television History  6 100
206-B GE Track-II Video Production  6 100
307-B GE Track-II Television Fiction Production  6 100
407-B GE Track-II Documentary Making  6 100
106-C GE Track-III New Age Public Relations  6 100
206-C GE Track-III Digital Marketing  6 100
307-C GE Track-III Online Public Relation  6 100
407-C GE Track-III Celebrity Management  6 100
106-D GE Track-IV Foreign Language- I 6 100
206-D GE Track-IV Foreign Language- II 6 100
307-D GE Track-IV Foreign Language- III 6 100
407-D GE Track-IV Foreign Language- IV 6 100

Discipline Specific Electives

Course CodeGE TrackCourse NameCredit ValueMarks
506-A DSE Track-I Ad Film Making  6 100
507-A DSE Track-I Computer Graphics  6 100
606-A DSE Track-I Indian Advertising Scenario  6 100
607-A DSE Track-I Radio Production  6 100
506-B DSE Track-II Indian Television Industry  6 100
507-B DSE Track-II Writing for Broadcast Media  6 100
606-B DSE Track-II TV Non-Fiction Production  6 100
607-B DSE Track-II TV news program formats  6 100
506-C DSE Track-III Writing for Digital Media  6 100
507-C DSE Track-III SEO  6 100
606-C DSE Track-III Digital Media Production  6 100
607-C DSE Track-III SME and SMO  6 100

General Interest Courses

  1. General Interest Courses are audit courses.
  2. These are compulsory courses and do not carry any grades / marks.
  3. Learners shall be evaluated as “Satisfactory” (S) or “Non-Satisfactory” (NS).
  4. Learners shall complete one General Interest Course per semester.
  5. The guidelines for General Interest Courses shall be announced by the Board of Studies before the commencement of each semester.
  6. For further details Learners should contact the Programme Coordinator.

Foreign Language Courses

  1. Learners shall choose any ONE foreign language as their Generic Elective Course.
  2. Learners shall continue with the same foreign language throughout the duration of the programme.
  3. Generally the following foreign languages shall be offered, subject to stipulated minimum number of enrollments per language.
  4. List of Foreign Languages: German Spanish French Chinese Japanese

GA1 : Deep knowledge of Mass Communication
GA2 : Conventional and Digital media tools and techniques and Presentational skills
GA3 : Research Skills
GA4 : Independent, strategic thinking
GA5 : Effective and Confident Communication
GA6 : Ethical and Social Awareness
GA7 : Entrepreneurship & Intraprenuership
GA8 : Life Skills

The method of instruction (pedagogy or teaching-learning processes) shall be determined by the requirements of a course, the learning objectives, learning outcomes & the learner’s context. However, the following methods of instruction shall be commonly used: Lecture Sessions, Practical, Simulations, Field Work, Group Exercises, Projects, Self-Learning Materials (SLMs), Self-study, Seminars, Study Tours, Training Programmes, Workshops.

During semester II, students are encouraged to opt for dissertation in lieu of a generic elective course. During semester III and IV, as a part of generic core courses, students are required to take up live projects in an industry to align their theoretical knowledge and its application. Industry based live projects allow students to gain valuable work experience while they’re still studying in college. They pave way for self-empowerment through skill building and hands-on-training.

1. 156 credits to be earned
2. All Audit Courses to be completed with ‘S’ (Satisfactory) grade
3. Minimum CGPA 4.0

Prof. Rahul Mate

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