The transformational research, development and innovation interest comprises of energy efficient systems and system engineering aspects using effective intellectual property (in particular patent system) synergy in the innovation process. In particular, domains relate to binary liquid processes, energy efficient and environment friendly water & sanitation systems, energy efficient enabling systems for data centers, energy efficient and green building structures, systems engineering for effective synergy and I integration for operational and delivery excellence in the global environment.
My three research domains (Internet of Things [IoT], Renewable [Green] Energy, Security) and its short description is given below for your ready reference.
Internet of Things (IoT) The Internet of things (IoT) is the network of physical devices, home appliances, and other items embedded with electronics, sensors, actuators, and network connectivity which enable these objects to connect and exchange data. The applications for internet connected devices are extensive. The research projects in this domain will focus on innovating farming methods. Farming challenges caused by population growth and climate change have made it one of the first industries to utilize the IoT. Also, IoT research projects to enable remote health monitoring and emergency notification systems. In addition, research projects to assist in the integration of communications, control, and information processing across various navigation and transportation systems.
Renewable Energy: (Green Energy) Energy is often crucial in human development. The research projects in this domain will focus on renewable technologies and green power that are suited for rural and remote areas. Green power is electricity generated from renewable energy sources.
Security: The research projects in this domain will focus on cloud security issues and chanllenges, auditing systems, network security, mobile security and web security.
Research Domain:Human Computer Interactions (HCI)
Interactions between humans and computersshould be as intuitiveas conversations betweentwo humans. However we findmany interactive products around us that fail to achieve this. The research in “Human-Computer-Interactions (HCI)” focuses on human aspects of these interactions with a goal of making these interactions enjoyable and useful to the user.HCI study involves observing and modeling interactions and designing new technologies that let humans interact with computers in novel ways. The research in HCI combines fields of computer science, behavioral sciences, design, media studies, ergonomics and several other fields of study.
• Interactive learningspaces
• Augmented reality applications to education
• User experience design
• Software-Usability Engineering
• Educational Technology
Due to the remarkable success rate of design-led companies, design has evolved beyond making objects. Organizations now want to learn how to think like designers, and apply design principles to the workplace itself. Design thinking is at the core of effective strategy development and organizational change.
You can design the way you lead, manage, create and innovate. The design way of thinking can be applied to systems, procedures, protocols, and customer/user experiences. The purpose of design, ultimately, is to improve the quality of life for people and the planet.
Research Areas: Applied Art, Advertising, Design, Advertising Media, Communication Design, Graphic Design, Interactive Design, Animation & Advertising, Advertising & Marketing, Branding, Visual Merchandising, Photography, Letterforms & Typography, Design Thinking, Visual Arts, Fine Arts, Comparative study in Fine Arts.
Currently business across world are facing problems of sustained growth. Key to becoming successful is to tackle problems related; consumer behaviour, implementation of new communication media’s like digital marketing and at broader note business administration problems.
Having great experience of analytically looking at business problems related to marketing, marketing communications, brand building, consumer behaviour and commerce made me a true researcher in the Business Domains.
I’m currently working on research areas; “visual constituency affecting product attitude”, “how does consumer reacts to online and offline brand alliance”, “importance of beliefs and attitude in purchase of high and low involvement products”, “repositioning of brands”, and business administration problems like; “effectiveness of digital marketing strategy and budget for start-ups”, “promotional warfare and communication innovations” and, “how administration and leadership qualities redefine organisational process in difficult economic times”
Specific Domain: Marketing Management, Digital Marketing, Brand Management & Business Administration
You may contribute in all such research by joining with me for your Doctoral research.
Decision making is integral part of human life. Professionals have to ensure rationality in their decisions. It is said that a manager can be forgiven for taking a wrong decision but not forgiven for taking an irrational decision. To ensure rationality in decisions; scientific methods must be adopted otherwise the rationality cannot be proved.
I am researching the domain of decision making process. You are invited to join me in this quest.
The areas: Decision science, Risk management, Decision making under uncertainty, negotiation analysis, behavioral decision theory, Multidimensional segmentation procedure, pricing theories and Indian role models and their
The educational qualifications being B.E. (Mech), M.E. (Mech – Heat Power) and Ph. D. (Mech from IIT Bombay) and experience of almost two and a half decades. The specialization being in Thermal and Fluids branch of Mechanical Engineering, broader areas of interest for research are Refrigeration, Cryogenics, Non-conventional Energy Sources, Thermal systems and Heat Transfer Equipment. The specific research areas are as follows:-
1. Refrigeration systems – analysis for performance enhancement, development of non-conventional systems,
2. Cryogenic systems – Stirling cryocoolers, Materials to be used at cryogenic temperatures
3. Non-conventional Energy Sources – Performance enhancement of Solar Thermal systems for different applications, Development of Solar Thermal systems for new applications
4. Thermal systems – Analysis and development of energy efficient thermal systems, Waste heat recovery in thermal systems, Efficient refrigeration compressor system
5. Heat transfer equipment – Analysis and development of Heat pipes and Loop heat pipes for various applications
Guided M. Tech and B. Tech student projects in above mentioned areas. Completed and ongoing different research projects funded by SPPU, ISRO etc. About 10 research papers published in last 3 years.
I have completed my Ph D in Marketing Management from SavitribaiPhule Pune Univeristy, Pune and my research expertiseare in the Marketing Management domain. I have experimented and used qualitative tools and quantitative tools to conduct research. My post-doctoral thesis focused on profiling and segmentation study of Screenagers based on their attitude towards media, media consumption motives and media preferences where I employed multiple research tools to get answers to my research questions.
My research interests are in new-age customer experiences, digital marketing, use of social media, segmentation and consumer behavior. I have 15 odd research contributions in various journals and conferences to my credit. A couple of these are collaborative papers with colleagues and students. Apart from research papers, I have published case studies and book reviews too.
I have completed a funded research grant project where the focus was on segmentation of young adults into distinct behavioral groups based on media usage patterns.Apart from academic research, I have been involved in industrial research to throw light on real world corporate problems. My research experience extends to be the Associate-editor for anational bi-annual ISBN research journal- Vishwakarma Business Review for half a decade.
Dr. Umesh Patwardhan is Associate Professor at Department of Management, Vishwakarma University. He possesses Bachelor’s Degree in Commerce and Post Graduate Diploma in Business Management. He is post-graduate in Computer Management and also in Management Sciences (Marketing) from University of Pune. He holds PhD in Marketing Management from Savitribai Phule Pune University. He has more than 18 years experience of teaching to management graduate and post graduate students, teachers and corporate professionals.
Research by Dr. Umesh have been accepted by Journals of National and International repute. He has attended number of research conference and presented papers. His areas of interest are Marketing Research, Digital Marketing, Consumer Behaviour, Information Communication & Technology (ICT) and Information Systems. Philosophically he prefers research based on positivism, methodologically leading to deductive, hypothesis driven, empirical research via logical and mathematical treatments. He strongly believes in mix method research.
India has become one of the leading countries focussing on the research of energy and environmental technology. We aim at contributing to the advanced research in new and renewable energy sector and better understanding of the occurrence of environmental damage and the application of preventive and control measures directed towards public and private needs and demands especially related to modern process industry. Solar energy is free, abundant and clean source of energy.
The focus of research in energy technology is directed towards the improved systems for efficient harvesting of solar energy. This includes but not limited to the finding better configuration for the collectors, novel solar selective coating, use of nanomaterials, direct absorption collectors, etc. The environment is being degraded everyday by modern industry. The various kinds of preventive as well as contorl treatment processes are being explored, researched and designed under the centres of excellence. This includes but not limited advanced treatment process, membrane separations, advanced filtration, etc
The business scenario in India is changing dynamically. An important factor driving this change is the Retail sector. Within the Retail Sector, we witness a shift in the consumer behaviour of selecting and buying a product on one hand and on the other a change in the marketers’ strategy of marketing and selling their products and services. These recent developments have heightened the Research Interest in Retail Marketing areas such as Private Labels, Online retail, Retail Communication Mix, Service quality, Branding of services, consumer behaviour in retail sector. Vishwakarma University welcomes you for Research studies in the evolving retail landscape.
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